by Ted Rubin | Apr 25, 2021 | Featured, Marketing, Social Media/Marketing
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
by Ted Rubin | Mar 28, 2021 | Featured, Marketing, Social Media/Marketing
The events of the past year have left us all somewhat in a state of confusion, fear and uncertainty… and now hope for the future. Rather than devolving into panic and becoming completely defensive, many of us realized this was the perfect time for reaching out...
by Ted Rubin | Feb 11, 2021 | Featured, Marketing, Social Media/Marketing
Welcome to RDB – Robin des Bois, Michael Fenech, and Karen O’Brien’s Marketing from an Executive’s Perspective! “We sat down with the most followed CMO on Twitter Ted Rubin to discuss the changing world of social media, the...
by Ted Rubin | Nov 21, 2020 | Featured, Marketing, Social Media/Marketing
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
by Ted Rubin | Nov 8, 2020 | Featured, Marketing, Social Media/Marketing
“How to Win Friends & Influence People” by Dale Carnegie was recommended to me by my Dad at an early age. Like my Dad, Dale Carnegie taught me the value of truly connecting with people by valuing, and making it about, them. It has been the inspiration...
