by Ted Rubin | Jun 3, 2020 | Featured, Marketing, Social Media/Marketing
Rockstar CMO asked me, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?”… It’s time to hit reset. For people I find myself outdoors taking advantage of this time to exercise even more than usual. I’m noticing...
by Ted Rubin | May 5, 2020 | Featured, Marketing, Social Media/Marketing
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...
by Ted Rubin | Apr 26, 2020 | Featured, Marketing, Social Media/Marketing
COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...
by Ted Rubin | Mar 22, 2020 | Featured, Marketing, Social Media/Marketing
The events of the last month have left us all in a state of confusion, fear and uncertainty. As many areas are in the process of shutting down industries in an effort to curtail the spread of COVID-19 our nation is withdrawing. The once surging economy is now...
by Ted Rubin | Mar 15, 2020 | Featured, Marketing, Social Media/Marketing
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...
