by Ted Rubin | Oct 10, 2013 | Featured, Marketing, Social Media/Marketing
[I have been compensated by MasterCard to share my thoughts about how small business owners can use social media effectively.] It’s a funny thing how often humans share emotions only when they feel it will be returned. Everyone remembers our teen years when the worst...
by Ted Rubin | Jul 8, 2013 | Featured, Marketing, Social Media/Marketing
Have you given your brand a “personality test” lately? When you think of big brands that stand out, what comes to mind—just their product, or how their communications make you feel about them? It used to be that mass advertising was the way brands developed a...