by Ted Rubin | Jan 17, 2026 | Featured, Marketing, Miscellaneous, Uncategorized
I started the New Year at CES, where, as expected, AI dominated the conversation. Every keynote, every panel, every product showcase had AI front and center. But for all the noise, one thing was missing from most of the discussions… the real risk today isn’t...
by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Aug 28, 2010 | Featured, Social Media/Marketing
The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics...
