by Ted Rubin | Jul 13, 2025 | Featured, Marketing
Why Relationships Trump Metrics… in today’s fast-moving, tech-saturated world, business leaders are bombarded with data. Dashboards, KPIs, conversions, cost-per-clicks… if it’s measurable, it’s being tracked. And don’t get me wrong, metrics matter. ROI...
by Ted Rubin | Feb 10, 2012 | Featured, Marketing, Social Media/Marketing
I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and interaction that takes place in these mediums and are incredibly important...
