by Ted Rubin | May 4, 2015 | Featured, Marketing, Social Media/Marketing
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch… “So you connected in order to simply pitch me… not even a hello, how are you, buy me a cocktail...
by Ted Rubin | Nov 14, 2014 | Featured, Marketing, Social Media/Marketing
An interviewer posed this question to me recently: Is networking in social media a worthy investment? My answer: Depends upon what you call worthy. Is building and extending relationships worthy? Is having friends, fans, advocates who support you worthy? We have to...
by Ted Rubin | Jul 5, 2014 | Featured, Marketing, Social Media/Marketing
Here’s some food for thought upon your return next week when you are refreshed, OR getting over an immense hangover 😉 Social has been called “networking on steroids,” but it only works if you do the “work” of “networking.” and community building. That requires a...
by Ted Rubin | Sep 18, 2012 | Featured, Marketing, Social Media/Marketing
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about the importance of beginning to tweet. He states that Twitter is the most valuable networking...
by Ted Rubin | Feb 2, 2012 | Featured, Marketing, Social Media/Marketing
Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off. “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets…...
