by Ted Rubin | Jul 21, 2016 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
by Ted Rubin | May 19, 2014 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now...
by Ted Rubin | May 19, 2014 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now...
by Ted Rubin | Apr 21, 2013 | Featured, Marketing, Social Media/Marketing
Marketing in an age of media disruption from John Andrews
by Ted Rubin | Oct 12, 2012 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… noting new at all. We are now entering the era of “New Media.”...
