by Ted Rubin | Apr 28, 2011 | Featured, Marketing, Social Media/Marketing
We want to believe that with a careful multi-faceted marketing strategy, we can protect our brand message and keep it from getting diluted or changed as it gets further from our reach. The truth is, there are many things you cannot control about your brand…...
by Ted Rubin | Mar 27, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In the past, marketing owned the brand, using a tightly controlled set of messages piped through carefully selected channels to ensure brand “ownership” through control….but that’s no longer the case. The increasing integration of...
by Ted Rubin | Mar 10, 2011 | Featured, Marketing, Social Media/Marketing
The marketing paradigm is shifting with much greater “power to the people” facilitated by social media. If you want to continue to reach your market, it’s not about advertising any more, but about building relationships. Consider the following differences:...
by Ted Rubin | Mar 7, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In today’s fast-paced, ever changing environment, most brands rank poorly when it comes to customer service. We might argue that it’s to be expected, since change is now more constant than ever… but the hard truth is that if...
by Ted Rubin | Mar 3, 2011 | Featured, Social Media/Marketing
Originally posted at SheSpeaks Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand reputation. Online branded communities, for example, are becoming increasingly valuable meeting spaces...
