by Ted Rubin | Aug 23, 2010 | Featured, Social Media/Marketing
Social Media — The Latest Chicken or Egg Scenario by Starla J. King, OutWrite Living A few weeks ago, I had a thought-provoking (now blog-provoking!) conversation with Mr. Social Media, aka Ted Rubin, and it really got me thinking about this chicken or egg...
by Ted Rubin | Aug 18, 2010 | Featured, Marketing, Social Media/Marketing
Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency. The...
by Ted Rubin | Aug 11, 2010 | Featured, Marketing, Social Media/Marketing
In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans, and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship. I agree...
by Ted Rubin | Aug 3, 2010 | Featured, Marketing, Social Media/Marketing
We’re hearing (and doing) more and more about “Relationship Commerce” these days — but what does that really mean? Does having 2,000 Facebook “friends” or “fans” mean you have 2000 relationships? Or 28,000 Twitter “followers” mean 28,000 relationships? It...
