by Ted Rubin | Jul 5, 2020 | Featured, Marketing, Social Media/Marketing
In this interview, we talk with Ted Rubin, CMO and Advisory Board Member at Photofy, about the importance of brand consistency and their approach to marketing, naming, and domain names. What is the story behind Photofy? Photofy was founded in 2013 as a...
by Ted Rubin | May 18, 2020 | Featured, Marketing, Social Media/Marketing
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
by Ted Rubin | May 5, 2020 | Featured, Marketing, Social Media/Marketing
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...
by Ted Rubin | Apr 3, 2020 | Featured, Marketing, Social Media/Marketing
With many businesses transitioning to remote work, video conferencing software has become the easiest way to keep in contact with your team, and community. It’s helpful to be able to collaborate “face to face,” especially when you can’t actually be there in person....
by Ted Rubin | Dec 13, 2019 | Featured, Marketing, Social Media/Marketing
We’ve all heard that Content is King, and over the years, I’m sure you have heard a zillion sermons on the power of creating business content. This isn’t one of those sermons that promises, “If you post it, they will come and buy your stuff.” However, I don’t post a...
