by Ted Rubin | Dec 23, 2015 | Featured, Marketing, Social Media/Marketing
Should PR or marketing be responsible for corporate social media activities? It’s a common point of contention for businesses. While the jury is still out, research shows one group may be gaining favor. When it comes to social media, a lot has changed in the last two...
by Ted Rubin | Nov 17, 2015 | Featured, Marketing, Social Media/Marketing
Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes...
by Ted Rubin | Jan 29, 2012 | Featured, Marketing, Social Media/Marketing
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
by Ted Rubin | Jan 29, 2012 | Featured, Marketing, Social Media/Marketing
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
