by Ted Rubin | Dec 11, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The Prevailing Path of 5:2 Intermittent Fasting… by JohnAndrews When we built the initial concept of the Prevailing Path, our goal was to fully understand the shopper’s journey from discovery and awareness, to preference to purchase, and post-purchase usage and...
by Ted Rubin | Mar 10, 2017 | Divorced Dad, Featured, Marketing, Social Media/Marketing
This past year, I have been blessed with so much from friends, family, clients and colleagues. One of my highlights has been a series of 10 videos I’ve done with branding expert David Brier. While he’s funny, smart and scratches beneath the surface to get at why stuff...
by Ted Rubin | Dec 21, 2016 | Featured, Marketing, Social Media/Marketing
Stare at a wall of similar products with your phone in your hand, and you’ll quickly rule out a big chunk based on product reviews. Once you land on a few similarly well-reviewed products, something as simple as a well-placed tweet or a brief, positive...
