by Ted Rubin | Feb 24, 2016 | Featured, Marketing, Social Media/Marketing
Growth is a key goal for any small business, but it’s important to pursue it through tactics that fit your long-term plan. Too much growth too soon often leads to a drop in quality, which makes that growth unsustainable. There are many challenges that come with growth...
by Ted Rubin | Feb 10, 2016 | Featured, Marketing, Social Media/Marketing
Running a successful small business often requires a willingness to take reasonable risks. If you wish to expand your business, introduce a new product or bring in new employees, there will always be some risk that the new “normal” won’t work as well as the old one....
by Ted Rubin | Apr 19, 2015 | Featured, Marketing, Social Media/Marketing
Our words reveal our refinements; they tell the discerning listener of the company we have kept; they are the hallmarks of education and culture. – Dale Carnegie Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140...
by Ted Rubin | Apr 15, 2015 | Featured, Marketing, Social Media/Marketing
While I can name several big brands that are killing it on Twitter for relationship building and engagement, I don’t think I’ve actually seen one that’s getting Facebook right. Sure, they invest quite a bit in making their business pages look great—they might even...
by Ted Rubin | Apr 9, 2015 | Featured, Marketing, Social Media/Marketing
Just because there’s a digital/social frenzy surrounding business communications these days, it doesn’t mean that traditional channels are dead and we should no longer use them. Are they still viable? Absolutely! With the ongoing emphasis on maximizing marketing...
