by Ted Rubin | May 18, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market. How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to...
by Ted Rubin | Dec 1, 2014 | Featured, Marketing, Social Media/Marketing
The number ONE reason many marketers fail when they try to use social media is that they DON’T take into account important traditional marketing lessons from the past—and I’m talking Plain Jane, Vanilla Manilla lessons that should be the bread and butter for any...
by Ted Rubin | Jan 19, 2012 | Featured, Marketing, Social Media/Marketing
In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t...