by Ted Rubin | Sep 22, 2010 | Featured, Marketing, Social Media/Marketing
Although blogger Zennie Abraham shares some interesting ideas in his post “Social Networking is Really Social Broadcasting,” I just don’t buy it. I do get his point that social networking has a big “broadcasting” component to it, and I understand his reasoning of...
by Ted Rubin | Sep 6, 2010 | Featured, Marketing, Social Media/Marketing
We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution...
by Ted Rubin | Jul 16, 2010 | Social Media/Marketing
Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company’s...
