by Ted Rubin | Feb 27, 2016 | Featured, Marketing, Social Media/Marketing
Before you attempt a big change in your company, whether it’s a brand overhaul or a systems change, make sure all who are affected know what you’re doing and why. Keeping your business running smoothly in a transition means addressing the needs of your employees...
by Ted Rubin | Feb 3, 2016 | Featured, Marketing, Social Media/Marketing
People matter. As you work to grow your small business, the relationships you establish with those who help you run it play a major role in your success. You get to know some of them (like your employees) pretty well through everyday interaction; vendors and partners,...
by Ted Rubin | Jan 30, 2016 | Featured, Marketing, Social Media/Marketing
#RonR… Return on Relationship Wow, I’m on the plane back to Raleigh and processing through all the tech I just experienced in the past couple days at CES2016 with my business colleague and buddy Ted Rubin. Drones, self-driving cars, Virtual...
by Ted Rubin | Jan 11, 2016 | Featured, Marketing, Social Media/Marketing
When tapping your company’s brain trust to come up with new ways to tackle problems or innovate new products or services, what’s the best way to move forward? If you’re thinking about brainstorming, you’ve got a lot of company. However, I believe that while the...
by Ted Rubin | Oct 31, 2015 | Featured, Marketing, Social Media/Marketing
On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on...