by Ted Rubin | Aug 18, 2011 | Featured, Marketing, Social Media/Marketing
Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their...
by Ted Rubin | Aug 1, 2011 | Featured, Marketing, Social Media/Marketing
Moments of Truth are well-known concepts in the marketing world, from research (Zero Moment of Truth)… to shopping (First Moment of Truth) … to owning/using a product (Second Moment of Truth). Now, in a recent blog post, David Berkowitz introduces one more: the...
by Ted Rubin | Jul 27, 2011 | Featured, Marketing, Social Media/Marketing
Google+ is here — what do you need to change about your brand message to leverage this new tool? Nothing! Now more than ever, your brand message needs to remain strong and consistent, and your focus needs to stay on building relationships. Don’t let new tools (like...
by Ted Rubin | Feb 19, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters: WOMEN. Women control 85% of household spending, and (according to Bank...
by Ted Rubin | Nov 30, 2010 | Featured
Social Media Marketing Magazine November 29th, 2010 By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever....
