by Ted Rubin | Dec 12, 2021 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty,...
by Ted Rubin | Sep 26, 2021 | Featured, Marketing, Social Media/Marketing
How do you build and strengthen relationships with your audience (as a whole, and as individuals) to increase your Return on Relationship, ROR, #RonR? 1. Listen If you want to be heard above the ever-growing social media “noise,” you need to first listen to your...
by Ted Rubin | Sep 19, 2021 | Featured, Marketing, Social Media/Marketing, Uncategorized
TRUST is built upon interaction, when you’re true to your word, authentic, and genuine. To build relationships online, you (as a brand or individual) have to offer value in return. TRUST requires INCLUSION… and “TRUST Exchanges” are a part of everything we do....
by Ted Rubin | Mar 28, 2021 | Featured, Marketing, Social Media/Marketing
The events of the past year have left us all somewhat in a state of confusion, fear and uncertainty… and now hope for the future. Rather than devolving into panic and becoming completely defensive, many of us realized this was the perfect time for reaching out...
by Ted Rubin | Oct 18, 2020 | Divorced Dad, Featured, Marketing, Social Media/Marketing
I was taught by my Dad, both of my parents, to look people in the eye when speaking to them… get to know who they are and what is important to them. Let me tell you a story. I’m an older guy… 62 years old and I graduated college in 1980. Upon graduation I...