by Ted Rubin | Apr 8, 2019 | Featured, Marketing, Social Media/Marketing
Direct to Consumer is the Future of Brands by John Andrews After experiencing disruption from agile, direct to consumer brands, many traditional brands are starting to move towards similar models. A simple reason why… traditional retail is effectively a tax....
by Ted Rubin | Jul 2, 2018 | Featured, Marketing, Social Media/Marketing
Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Think about how complicated it was to order something before the digital age, and how much waiting was involved. Anyone who has ever ordered...
by Ted Rubin | Mar 7, 2018 | Featured, Marketing, Social Media/Marketing
I’ve said that small businesses have a big future to look forward to in today’s market, but it’s not just because large, traditional businesses are struggling to adapt to the needs of the modern shopper. Online mega-retailers like Amazon, which are currently...
by Ted Rubin | Mar 4, 2018 | Featured, Marketing, Social Media/Marketing
There are two competing trends in the retail world that I believe are going to shape the future for both small businesses and big-name traditional retailers. The first is that it has become much easier to purchase your basic necessities from home. Large, traditional...
by Ted Rubin | Feb 19, 2018 | Featured, Marketing, Social Media/Marketing
It’s no secret that online retailers have had a major impact on the brick-and-mortar retail world, and this has mostly been bad news for the big, traditional retailers that do most of their business in-store. From a consumer standpoint, why go to the mall, a...
