by Ted Rubin | Aug 8, 2016 | Featured, Marketing, Social Media/Marketing
Let’s be clear, in NO way, shape, or form is Jet.com a “rival” of Amazon… it’s like comparing a small market minor league baseball team to the NY Yankees. So let’s hope the media can drop the hyperbole when discussing this acquisition. AND this is also NOT about...
by Ted Rubin | Mar 31, 2016 | Featured, Marketing, Social Media/Marketing
Quick, think of the last product you bought online, did you go directly to a retailer, or did you search on Google, Facebook or Pinterest? Its likely that you either used search or went directly to Amazon. Last holiday season, over 50% of ecommerce growth went to...
by Ted Rubin | Aug 18, 2014 | Featured, Marketing, Social Media/Marketing
—– This online giant is starting to stretch its entrepreneurial fingers into every retail segment, both online and off. Are you ready for an Amazon-centric world? Last month, I stated it on Google+ and I will say it again: “Amazon.com will own the retail...
by Ted Rubin | Oct 7, 2013 | Featured, Marketing, Social Media/Marketing
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to...
by Ted Rubin | Apr 5, 2013 | Featured, Marketing, Social Media/Marketing
Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to provide differentiated service based on their preferences, history and...
