by Ted Rubin | May 6, 2018 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Sometimes, your favorite concepts take on a life of their own, and #FollowThePath definitely qualifies for me. It’s an idea that encompasses much of what I believe is important in business and in life – so naturally it’s based on the ideas that have stuck...
by Ted Rubin | May 5, 2018 | Featured, Marketing, Social Media/Marketing
You would think, given everything that has transpired regarding restaurant reviews in digital media over the past decade, that restaurant managers/owners would take the hint that the customer’s experience at their restaurant IS their brand. However, I guess there are...
by Ted Rubin | Mar 29, 2018 | Featured, Marketing, Social Media/Marketing
Whether you’ve got a handful of dedicated, vocal connections or a large, diverse group of followers, every single one of us has a “social bubble,” a finite group of people who connect with you and stay connected to engage in some way. The size of your bubble...
by Ted Rubin | Mar 23, 2018 | Featured, Marketing, Social Media/Marketing
We already know that small businesses will have opportunities to adapt, grow, and thrive when large, traditional retailers falter, but what does that process look like for small businesses? Since adding a digital component is so important for small business success in...
by Ted Rubin | Mar 7, 2018 | Featured, Marketing, Social Media/Marketing
I’ve said that small businesses have a big future to look forward to in today’s market, but it’s not just because large, traditional businesses are struggling to adapt to the needs of the modern shopper. Online mega-retailers like Amazon, which are currently...
