by Ted Rubin | Jan 7, 2018 | Featured, Marketing, Social Media/Marketing
Guest post by John Andrews My business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve heard him say this at countless speeches and presentations around the world to leaders of marketing and retail and I...
by Ted Rubin | Nov 24, 2017 | Featured, Marketing, Social Media/Marketing
by Ted RubinRubin and John Andrews Andrews Amazon goes Brick and Mortar to connect… it’s own bookstores, Kohl’s integration, Whole Foods, Pickup centers – they are creating a high consumer touch. AND realize a vast majority of retail sales (especially...
by Ted Rubin | Nov 16, 2017 | Featured, Marketing, Social Media/Marketing
As small business owners, we sometimes tread a very thin line between what we consider success and failure. Margins are small, money is tight, risk is high, and some days it seems that everything we try is a bust. If that sounds like you, I’m here to tell you, “Don’t...
by Ted Rubin | Nov 9, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
by Ted Rubin | Jul 9, 2017 | Featured, Marketing, Social Media/Marketing
Thanks for the mattress Leesa Team. Loving Leesa’s Sapira by Leesa experience so far… ordering, delivery, set-up is a snap. AND watching the mattress come to “life” is so cool… “watch the video.” *Have been sleeping on it for...
