by Ted Rubin | May 26, 2017 | Featured, Marketing, Social Media/Marketing
Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty,...
by Ted Rubin | May 13, 2017 | Featured, Marketing, Social Media/Marketing
We are social animals. What others do does have some influence on us one way or the other. When we listen to someone because the person doing the talking is someone we trust—that’s where social influence starts. We’ll even buy a product based on the fact that others...
by Ted Rubin | May 8, 2017 | Featured, Marketing, Social Media/Marketing
STORY IS IMPORTANT… Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more followers/consumers to share...
by Ted Rubin | Apr 3, 2017 | Featured, Marketing, Social Media/Marketing
Is it any surprise that Amazon Payments has become a success story? Well, sort of. Despite Amazon’s well-earned reputation for developing efficient eCommerce solutions, going toe-to-toe with PayPal is no small task. The truth is that both services work quite...
by Ted Rubin | Jan 26, 2017 | Featured, Marketing, Social Media/Marketing
We spend a lot of time talking about the positive momentum you can build with social, simply by being present, engaging your audience in a meaningful way, and keeping the focus on building relationships with your connections instead of just blasting out as much...
