by Ted Rubin | Feb 19, 2017 | Featured, Marketing, Social Media/Marketing
Look at big corporate brands, and you’ll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is understandable, but the tactics leave much to be desired. Obsessing over “the big one” all too...
by Ted Rubin | Feb 15, 2017 | Featured, Marketing, Social Media/Marketing
Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on...
by Ted Rubin | Feb 12, 2017 | Featured, Marketing, Social Media/Marketing
I’ve been reflecting for a while on an article from MediaPost, which outlines some of the ways social media and online culture have changed the way we interact face to face. The upshot, based on a study by the British government, is that we’re making fewer...
by Ted Rubin | Feb 10, 2017 | Featured, Marketing, Social Media/Marketing
Then… – Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are appreciated and that their opinion matters. Otherwise work is a mindless drudge with no purpose (other...
by Ted Rubin | Feb 8, 2017 | Featured, Marketing, Social Media/Marketing
The excuses for shunning B2B social listening are familiar by now, and they are understandable even if they’re ultimately misguided: B2B brands don’t generate the same social chatter as B2C brands in popular niches B2B decision-makers don’t use...