by Ted Rubin | Mar 10, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For me, and for many others, the most successful approach to a conference like SXSW is to allow the event to take on a life of its own once you arrive. Make plans, check the schedule (I personally always spend a great deal of time at the amazing Brand Innovators...
by Ted Rubin | Feb 8, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For me the most important trend is how marketers are trying to use AI to take too much marketing out of the hands of humans and allowing machines to do the work. In a world where technology drives transformation, the real challenge isn’t the tools—it’s the people. How...
by Ted Rubin | Jan 26, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In a world where technology drives transformation, the real challenge isn’t the tools—it’s the people. I sat down with my longtime friend Dev Mukherjee, a seasoned Chief Transformation Officer with a deep background in technology and a knack for inspiring...
by Ted Rubin | Jan 19, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Imagine a world where we step back from the chaos of endless scrolling and algorithm-driven feeds, returning to a time when human connection was at the forefront of how we communicated and built relationships. Personally, I’d be thrilled if all social media platforms...
by Ted Rubin | Jan 4, 2025 | Featured, Marketing, Social Media/Marketing
ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a defined time frame. However, as businesses evolve to prioritize not only profitability but also long-term sustainability and...
