by Ted Rubin | Dec 24, 2015 | Divorced Dad, Featured, Marketing, Social Media/Marketing
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives… let’s remember all we...
by Ted Rubin | Dec 23, 2015 | Featured, Marketing, Social Media/Marketing
Should PR or marketing be responsible for corporate social media activities? It’s a common point of contention for businesses. While the jury is still out, research shows one group may be gaining favor. When it comes to social media, a lot has changed in the last two...
by Ted Rubin | Dec 10, 2015 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Q: What’s your best piece of advice for readers looking to improve their marketing? Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is...
by Ted Rubin | Dec 4, 2015 | Featured, Marketing, Social Media/Marketing
When we look at professional networks, it’s easy to get hung up on reach—the more the better, basically. And reach is good! In sales and marketing, you want a large group of people who understand what you have to offer. Reach just doesn’t tell the whole...
by Ted Rubin | Nov 29, 2015 | Featured, Marketing, Social Media/Marketing
We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping to build consistent company messaging and culture or is there...