by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
Back in 1997, I had the pleasure and good fortune of getting hired by Seth Godin at Yoyodyne, where the internet was being labeled as “new media.” However, the truth was that there was nothing truly new about it. It was essentially traditional media...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to the challenge. We’re living in a time where Bob...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
You may recognize me as an optimistic individual if you’ve engaged with my content throughout the years. I make a conscious effort to maintain a positive outlook, particularly in my interactions with others. Although in my younger years – and I still like...
by Ted Rubin | Jun 16, 2024 | Divorced Dad, Featured
I don’t get to celebrate Father’s Day in the traditional way as a Dad, so I cherish my daughters from afar, am thankful for their happiness, intelligence, health, success, and beauty (inside and out)… and think about them with love. It has been getting more...
