by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
by Ted Rubin | Jan 19, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Imagine a world where we step back from the chaos of endless scrolling and algorithm-driven feeds, returning to a time when human connection was at the forefront of how we communicated and built relationships. Personally, I’d be thrilled if all social media platforms...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
Back in 1997, I had the pleasure and good fortune of getting hired by Seth Godin at Yoyodyne, where the internet was being labeled as “new media.” However, the truth was that there was nothing truly new about it. It was essentially traditional media...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to the challenge. We’re living in a time where Bob...
