by Ted Rubin | Jan 4, 2025 | Featured, Marketing, Social Media/Marketing
ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a defined time frame. However, as businesses evolve to prioritize not only profitability but also long-term sustainability and...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
by Ted Rubin | Apr 21, 2024 | Divorced Dad, Featured, Marketing, Social Media/Marketing, Uncategorized
Sometimes, we get so caught up in trying to live up to other people’s expectations that it’s easy to lose sight of what makes us unique as individuals. One option is to give in to those expectations, hide your true feelings, toe the line, and filter your actions based...
by Ted Rubin | Mar 31, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A genuine leader has the ability to inspire and influence others. People naturally gravitate towards leaders who lead by example, rather than just preach. It’s crucial for individuals in leadership roles to be mindful of their actions and the impact they have on...
by Ted Rubin | Mar 24, 2024 | Divorced Dad, Featured, Marketing, Social Media/Marketing, Uncategorized
This quote has taken on some special meaning for me many times in my life… “Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” ~Jane Howard WE ALL NEED ONE… and Return on Relationship is there...
