by Ted Rubin | May 18, 2020 | Featured, Marketing, Social Media/Marketing
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
by Ted Rubin | Dec 20, 2018 | Featured, Marketing, Social Media/Marketing
Empower your Employees and THEY will Power your Brand If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has...
by Ted Rubin | Aug 7, 2017 | Featured, Marketing, Social Media/Marketing
My answer… For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle… User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category...
