by Ted Rubin | Mar 10, 2011 | Featured, Marketing, Social Media/Marketing
The marketing paradigm is shifting with much greater “power to the people” facilitated by social media. If you want to continue to reach your market, it’s not about advertising any more, but about building relationships. Consider the following differences:...
by Ted Rubin | Mar 7, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In today’s fast-paced, ever changing environment, most brands rank poorly when it comes to customer service. We might argue that it’s to be expected, since change is now more constant than ever… but the hard truth is that if...
by Ted Rubin | Mar 3, 2011 | Featured, Social Media/Marketing
Originally posted at SheSpeaks Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand reputation. Online branded communities, for example, are becoming increasingly valuable meeting spaces...
by Ted Rubin | Feb 19, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters: WOMEN. Women control 85% of household spending, and (according to Bank...
by Ted Rubin | Feb 14, 2011 | Social Media/Marketing
Originally posted at SheSpeaks As much as we might not want to admit it, something negative about our brand will be said sometime by someone in a social network. It might be due to a change, or something out of the brand’s control or only one little misstep in many...
