by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Jun 29, 2011 | Featured, Marketing, Social Media/Marketing
If you think that the place to reach Baby Boomers (born between 1946 – 1964) is anywhere that does not include technology, think again! Boomers in the U.S. are technology-savvy enough to comprise 1/3 of all TV viewers, online users, social media users and...
by Ted Rubin | May 23, 2011 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your consumers think of it and say about it. They are, after all, the market! “Brand humility is the only...
