by Ted Rubin | Nov 16, 2019 | Featured, Marketing, Social Media/Marketing
Something John Andrews and I learned early on, him while at Walmart and me at e.l.f. Cosmetics is that when it comes to content marketing, influencing someone means you are speaking to their personal interests and specific needs and engaging that person enough...
by Ted Rubin | Sep 26, 2019 | Featured, Marketing, Social Media/Marketing
Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more than they can deliver. That’s always been the case. But when the...
by Ted Rubin | Sep 18, 2019 | Featured, Marketing, Social Media/Marketing
Engaging Employees to Create Scale, Engagement and Localization. Could there possibly be a better influencer to promote your business than your employees? There is simply no one that knows your business, you customers, and most importantly your local market better...
by Ted Rubin | Sep 4, 2019 | Featured, Marketing, Social Media/Marketing
I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean there won’t be any. Time will tell how this shakes out, but I don’t...
by Ted Rubin | Aug 23, 2019 | Featured, Marketing, Social Media/Marketing
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’ used again and again in marketing. It’s as common as any of a...
