by Ted Rubin | May 7, 2016 | Featured, Marketing, Social Media/Marketing
The buy button is a big story lately, but it’s not social commerce. A recent survey by email marketing giant Campaigner indicates that 36 percent of marketers surveyed have seen an increase in purchases since adding buy buttons to their social media campaigns. On its...
by Ted Rubin | Apr 26, 2016 | Featured, Marketing, Social Media/Marketing, Video
Is it the Chief Marketing Officer (CMO) or the customer service department? Oracle Social spoke with social marketing author and keynote speaker Ted Rubin about who owns the customer experience (CX). Originally posted at Oracle, February 2016
by Ted Rubin | Apr 18, 2016 | Featured, Marketing, Social Media/Marketing
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every...
by Ted Rubin | Apr 16, 2016 | Featured, Marketing, Social Media/Marketing
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
by Ted Rubin | Apr 16, 2016 | Featured, Marketing, Social Media/Marketing
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...