by Ted Rubin | May 5, 2020 | Featured, Marketing, Social Media/Marketing
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...
by Ted Rubin | Apr 19, 2020 | Featured, Marketing, Social Media/Marketing
Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won’t necessarily be hard to find. The difference between brands often...
by Ted Rubin | Apr 3, 2020 | Featured, Marketing, Social Media/Marketing
With many businesses transitioning to remote work, video conferencing software has become the easiest way to keep in contact with your team, and community. It’s helpful to be able to collaborate “face to face,” especially when you can’t actually be there in person....
by Ted Rubin | Mar 15, 2020 | Featured, Marketing, Social Media/Marketing
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...
by Ted Rubin | Mar 8, 2020 | Featured, Marketing, Social Media/Marketing
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
