by Ted Rubin | Feb 25, 2017 | Featured, Marketing, Social Media/Marketing
Do Shopper Marketing and Brand Marketing Still Need to Be Separate Functions? By John Andrews, Co-Founder Prevailing Path Current marketing structures were built for a time when the purchase funnel was predictable and the store was king. That time has passed. After...
by Ted Rubin | May 18, 2016 | Featured, Marketing, Social Media/Marketing
Jim Tobin, Founder/President Ignite Social Media: If you don’t know about Brand Innovators, you probably don’t work in marketing for a good sized brand. At first blush, the organization seems similar to many in the space, hosting thought leadership events around the...
by Ted Rubin | Apr 16, 2016 | Featured, Marketing, Social Media/Marketing
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
by Ted Rubin | Apr 16, 2016 | Featured, Marketing, Social Media/Marketing
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
by Ted Rubin | Apr 16, 2016 | Featured, Marketing, Social Media/Marketing
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
