by Ted Rubin | Jul 18, 2013 | Featured, Marketing, Social Media/Marketing
Most C-level Executives, CMO included, view “Social” as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO’s also make the...
by Ted Rubin | Jul 18, 2013 | Featured, Marketing, Social Media/Marketing
Most C-level Executives, CMO included, view “Social” as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO’s also make the...
by Ted Rubin | Jul 18, 2013 | Featured, Marketing, Social Media/Marketing
Most C-level Executives, CMO included, view “Social” as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO’s also make the...
by Ted Rubin | Jul 8, 2013 | Featured, Marketing, Social Media/Marketing
Have you given your brand a “personality test” lately? When you think of big brands that stand out, what comes to mind—just their product, or how their communications make you feel about them? It used to be that mass advertising was the way brands developed a...
by Ted Rubin | Jul 6, 2013 | Featured, Marketing, Social Media/Marketing
Originally posted at Thinking Out Loud Ted Rubin is the Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is also a leading social marketing...