by Ted Rubin | Jan 3, 2017 | Featured, Marketing, Social Media/Marketing
Retail Relevancy has never been more… relevant. In part one of my conversation with my friend and business partner John Andrews, we touched on Alexa, Amazon, and the evolving way that consumers experience retail. In part two, we’re continuing that conversation,...
by Ted Rubin | Nov 15, 2015 | Featured, Marketing, Social Media/Marketing
My introductory commentary to John’s (@Katadhin) post below… Always insightful posts via the guy I look to for the future of retail insight, thanks John Andrews. Will big, retail location stores become a thing of the past? Will our way of life change...
by Ted Rubin | Sep 17, 2012 | Featured, Marketing, Social Media/Marketing
The Collective Bias influencer community creates shopper content By Stuart Feil September 10 2012 ADWEEK Shopping is, by its very nature, a social activity—people always want to know what other people are buying or discuss what they’ve bought themselves with friends...
by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...