by Ted Rubin | Jul 24, 2015 | Featured, Marketing, Social Media/Marketing
According to Gallup’s State of the American Workplace report, a whopping 52% of employees today are disengaged (less emotionally connected to their work and less compelled to put forth extra effort). Only 30% of employees actually love what they do and are deeply...
by Ted Rubin | Jun 1, 2015 | Featured, Marketing, Social Media/Marketing
What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll give you one word: trust. It’s not something you can buy with advertising dollars. It has to be earned through the actions of the...
by Ted Rubin | May 31, 2015 | Featured, Marketing, Social Media/Marketing
If you haven’t picked up Charlene Li’s new book, The Engaged Leader: a Strategy for Your Digital Transformation, I highly recommend you do so. Charlene is a well-regarded author and researcher on leadership issues, and if you’re an executive, it’s a must-read. In a...
by Ted Rubin | Jun 18, 2012 | Featured, Marketing, Social Media/Marketing
A while back I commented on Aaron Biebert’s blog post, Why @Garyvee Should NOT Stop Tweeting at His Groupies, where he discusses the pros and cons of trying to interact with a million followers (read my comments here, and below). Aaron was of the opinion that rather...
by Ted Rubin | Feb 10, 2012 | Featured, Marketing, Social Media/Marketing
I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and interaction that takes place in these mediums and are incredibly important...
