by Ted Rubin | Oct 10, 2010 | Featured, Marketing, Social Media/Marketing
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
by Ted Rubin | Oct 10, 2010 | Featured, Marketing, Social Media/Marketing
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
by Ted Rubin | Oct 10, 2010 | Featured, Marketing, Social Media/Marketing
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
by Ted Rubin | Sep 6, 2010 | Featured, Marketing, Social Media/Marketing
We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution...
by Ted Rubin | Aug 28, 2010 | Featured, Social Media/Marketing
The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics...
