by Ted Rubin | Apr 16, 2016 | Featured, Marketing, Social Media/Marketing
To set the record straight I have a serious case of F.O.M.O. or the fear of missing out, so when I jump on new platforms there isn’t any great surprise. The surprise for most was in the fall of 2014 I uninstalled Snapchat and called it “The dumbest wanna be social...
by Ted Rubin | Mar 21, 2016 | Featured, Marketing, Social Media/Marketing
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social...
by Ted Rubin | Feb 17, 2016 | Featured, Marketing, Social Media/Marketing
When it comes to getting to know your customers, knowing how to “look people in the eye digitally” has never been more important. Picking up the phone is often the last option for most consumers today. They can get everything they need to make a buying decision online...
by Ted Rubin | Jan 11, 2016 | Featured, Marketing, Social Media/Marketing
When tapping your company’s brain trust to come up with new ways to tackle problems or innovate new products or services, what’s the best way to move forward? If you’re thinking about brainstorming, you’ve got a lot of company. However, I believe that while the...
by Ted Rubin | Jan 5, 2016 | Featured, Marketing, Social Media/Marketing
IT’S NOT OK… It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to...
