by Ted Rubin | Nov 16, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Social media platforms, in their early stages, were bustling spaces of authentic conversation and connection. Brands that excelled understood that success in this realm was not just about broadcasting messages but about cultivating genuine relationships. The recent...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
Back in 1997, I had the pleasure and good fortune of getting hired by Seth Godin at Yoyodyne, where the internet was being labeled as “new media.” However, the truth was that there was nothing truly new about it. It was essentially traditional media...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to the challenge. We’re living in a time where Bob...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
You may recognize me as an optimistic individual if you’ve engaged with my content throughout the years. I make a conscious effort to maintain a positive outlook, particularly in my interactions with others. Although in my younger years – and I still like...
by Ted Rubin | Jun 10, 2024 | Featured, Marketing, Miscellaneous
Understanding the value of Return on Relationship (ROR) is crucial when it comes to measuring social ROI. This encompasses organic engagement, community management, sentiment monitoring, and various other factors… as well as judgment with regard to the emotional...
