by Ted Rubin | Oct 15, 2014 | Featured, Marketing, Social Media/Marketing
When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First,...
by Ted Rubin | Jan 7, 2012 | Featured, Marketing, Social Media/Marketing
Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by...
by Ted Rubin | Dec 22, 2011 | Featured, Marketing, Social Media/Marketing
As you head into a new year, step out of your comfort zone… starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike. Why? Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in...
by Ted Rubin | Dec 19, 2011 | Featured, Marketing, Social Media/Marketing
This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year. Most of us will have some things we can look at with pride...
by Ted Rubin | Dec 9, 2011 | Featured, Marketing
Yes, yes, yes I know… just a few short weeks ago I wrote about Klout and generally supported them — not so much pleased with what they do, and how they do it, but acknowledging their ability to market themselves and make Klout relevant. But since then things...
