by Ted Rubin | Sep 26, 2019 | Featured, Marketing, Social Media/Marketing
Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more than they can deliver. That’s always been the case. But when the...
by Ted Rubin | Sep 4, 2019 | Featured, Marketing, Social Media/Marketing
I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean there won’t be any. Time will tell how this shakes out, but I don’t...
by Ted Rubin | Aug 23, 2019 | Featured, Marketing, Social Media/Marketing
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’ used again and again in marketing. It’s as common as any of a...
by Ted Rubin | Aug 8, 2019 | Featured, Marketing, Social Media/Marketing
Is there a disconnect between your advertising and your customer experience? Let’s breaks down the importance of bringing the two together. From a consumer perspective, there are few things more frustrating than seeing an ad for a product that you may really...
by Ted Rubin | Jul 28, 2019 | Featured, Marketing, Social Media/Marketing
Every month in the Rockstar CMO Green Room, Ian Truscott, Editor In Chief, chats with his regular Rockstars and gets their take on a topic. This month, he discussed all that is fake in our industry, asking for their advice on how marketers can avoid getting caught up...
