by Ted Rubin | Nov 18, 2016 | Featured, Marketing, Social Media/Marketing
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the...
by Ted Rubin | Nov 10, 2016 | Featured, Marketing, Social Media/Marketing
One of the biggest trends I’ve seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them. It’s what I like to call “Looking People in the Eye Digitally,” and it’s great to see people embracing...
by Ted Rubin | Nov 6, 2016 | Featured, Marketing, Social Media/Marketing
There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of this. Those who developed the greatest influence did so with good...
by Ted Rubin | Oct 31, 2016 | Featured, Marketing, Social Media/Marketing
For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t ask an employee to be a true advocate for your business on...
by Ted Rubin | Oct 28, 2016 | Featured, Marketing, Social Media/Marketing
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
