by Ted Rubin | Oct 14, 2011 | Featured, Marketing, Social Media/Marketing
A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience. Savvy marketers can...
by Ted Rubin | Oct 4, 2011 | Featured, Marketing, Social Media/Marketing
Facebook has done an amazing thing – they now own the word “friend”. The problem is that they have devalued the word while adding value to their brand. Let’s take back the word “friend” and fill it with value again! How many of you use “air quotes” when you say...
by Ted Rubin | Sep 27, 2011 | Featured, Marketing, Social Media/Marketing
You might think that with a life so focused on social media, my business travel would be limited… but I practice what I preach about balancing online and offline presence and spend a LOT of time traveling. I just returned from a fantastic trip to Colombia for...
by Ted Rubin | Sep 24, 2011 | Featured, Marketing, Social Media/Marketing
I met Juan Valdez — yes, the “actual” Juan Valdez — this week (more on that at the end of this post)! The fact that I am genuinely excited about this, and that you likely know who (and what) I’m referencing here says a lot about the success of this...
by Ted Rubin | Sep 16, 2011 | Featured, Marketing, Social Media/Marketing
With the ongoing emphasis on maximizing marketing campaigns by using online communication and tools, we need to remember that consumers still exist – and often still operate in – the bricks and mortar world. Marketers/Brands must carefully blend both online and...
