by Ted Rubin | Jun 29, 2011 | Featured, Marketing, Social Media/Marketing
If you think that the place to reach Baby Boomers (born between 1946 – 1964) is anywhere that does not include technology, think again! Boomers in the U.S. are technology-savvy enough to comprise 1/3 of all TV viewers, online users, social media users and...
by Ted Rubin | Jun 20, 2011 | Featured, Marketing, Social Media/Marketing
Marketers are starting to realize that Brand Advocates are important enough to be part of our marketing strategies… but in my view, we need to take this beyond our Advocates just being “a part” of what we do. We need to value our Advocates enough...
by Ted Rubin | Jun 11, 2011 | Featured, Marketing, Social Media/Marketing
More and more, I like the word “appeal” and its implications for marketing and facilitating the building of relationships. The definition of “appeal” (according to the World English Dictionary) is “the power to attract, please, stimulate, or interest.” So, if we apply...
by Ted Rubin | Jun 2, 2011 | Featured, Marketing, Social Media/Marketing
“It’s not authentic if everyone loves you.” – Stephen Strong (Alberto Culver) at theChicago Brand Advocacy Series. That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more...
by Ted Rubin | May 31, 2011 | Featured, Marketing, Social Media/Marketing
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors or whether we use our middle initial in visual materials or not; it is now about “Social I.D.” – our voice...
