by Ted Rubin | Apr 7, 2011 | Featured, Marketing, Social Media/Marketing
Let’s face it… customers don’t become influencers in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Customers become influencers because something about...
by Ted Rubin | Apr 5, 2011 | Featured, Marketing, Social Media/Marketing
ReturnOnRelationship.com Social media is quickly becoming a way of life… and a way of business as more and more companies are realizing they need to integrate social media into their marketing strategies. We can’t, however, expect to do “business as usual” and...
by Ted Rubin | Apr 4, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants Kleenex made waves with its recent “Softness Worth Sharing campaign,” which encouraged people to have FREE Kleenex sample packs sent to friends and family. Earlier this month, a reported 1 million Kleenex packs had been sent on behalf...
by Ted Rubin | Mar 31, 2011 | Featured, Marketing, Social Media/Marketing
Traditional customer service certainly gets its share of bad-mouthing: endless pre-categorized “service” menu selections followed by long wait times to speak with a customer representative, plus the constant risk of getting disconnected, or the call dropping in the...
by Ted Rubin | Mar 30, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks The recent Yahoo study suggesting that Dads rule the grocery shopping cart is causing a stir in the marketing community with article headlines like “Time to Rethink Your Message: Now the Cart Belongs to Daddy.” The study shows that out...
