by Ted Rubin | Mar 29, 2011 | Featured, Marketing, Social Media/Marketing
One of the most valuable returns of the social media proliferation is the renewed fervor around Brand Advocacy. The truly remarkable thing about Brand Advocates is that they proactively recommend brands and productswithout getting paid…but if they are not getting...
by Ted Rubin | Mar 27, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In the past, marketing owned the brand, using a tightly controlled set of messages piped through carefully selected channels to ensure brand “ownership” through control….but that’s no longer the case. The increasing integration of...
by Ted Rubin | Mar 10, 2011 | Featured, Marketing, Social Media/Marketing
The marketing paradigm is shifting with much greater “power to the people” facilitated by social media. If you want to continue to reach your market, it’s not about advertising any more, but about building relationships. Consider the following differences:...
by Ted Rubin | Mar 9, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants It is true that Brand Advocates have value in part due to the reach of their relationships within and across their social networks. When they encourage their friends and colleagues to buy our products, our brand’s buying power...
by Ted Rubin | Mar 7, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In today’s fast-paced, ever changing environment, most brands rank poorly when it comes to customer service. We might argue that it’s to be expected, since change is now more constant than ever… but the hard truth is that if...
