by Ted Rubin | Mar 3, 2011 | Featured, Social Media/Marketing
Originally posted at SheSpeaks Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand reputation. Online branded communities, for example, are becoming increasingly valuable meeting spaces...
by Ted Rubin | Feb 27, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants Remember the old small business customer service mentality? Where pleasing the customer came FIRST, and the need to delight them was “a given” not an option? Great news – it’s back (or at least on its way back)! The democratizing...
by Ted Rubin | Feb 19, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters: WOMEN. Women control 85% of household spending, and (according to Bank...
by Ted Rubin | Feb 17, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants Seth Godin has it exactly right when he asks in a recent blog post, “…what if you define ‘best customer’ as the person who brings you new customers through frequent referrals, and who sticks with you through thick and thin?”...
by Ted Rubin | Feb 14, 2011 | Social Media/Marketing
Originally posted at SheSpeaks As much as we might not want to admit it, something negative about our brand will be said sometime by someone in a social network. It might be due to a change, or something out of the brand’s control or only one little misstep in many...
