by Ted Rubin | Jan 4, 2015 | Featured, Marketing, Social Media/Marketing
ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to...
by Ted Rubin | Dec 31, 2012 | Featured, Marketing, Social Media/Marketing
This post written jointly by Ted Rubin and Casey Petersen “Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we like to use the term...
by Ted Rubin | Feb 10, 2012 | Featured, Marketing, Social Media/Marketing
I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and interaction that takes place in these mediums and are incredibly important...